Chloe Lonsdale


Chloe Lonsdale, founder and creative director of MiH Jeans, has jeans in her genes. Her father set up the legendary Jean Machine stores, and her model mother was the face of British jeans brand Made in Heaven, owned by Chloe’s godfather. In 2005, after studying fashion design at Central St Martins, Chloe relaunched the Made in Heaven label as MiH Jeans, which now has over 500 stockists worldwide. She recently relaunched Jean Machine, a concise collection of jeans for the modern man with an understated approach to style.

Chloe Lonsdale's Edits
  • Denim masterclass

    January 27, 2014

    ...MiH Jeans has a heritage spanning over four decades. ‘My father practically invented the denim business in the UK on the retail side,’ says Chloe Lonsdale, Founder and Creative Director of MiH Jea...

  • Office update

    October 18, 2013

    ...MiH is cool. Like Swedish people are cool. Or an LCD sound system is cool. Its jeans are quietly very good. Its shirts are chambray. And so it’s no surprise that its headquarters, an old photography...


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