Jessica and Alexia


Before launching the online beauty boutique Cult Beauty, Jessica DeLuca specialised in designing and implementing large-scale web applications for investment banks. Five years ago, she decided to marry her two obsessions – beauty and databases – and shake things up in online retail. Alexia Inge worked as a model, learning tricks from top hair and make-up artists, then as a fashion journalist and PR. Together, the pair founded Cult Beauty in 2008, dedicated to unearthing only the coolest and most effective beauty products from all over the world.

Cult Beauty's Edits
  • Facial oils

    October 16, 2013

    ...Facial oils have been deployed by Chinese and Indian skincare experts for centuries, yet in Europe we remained resolutely suspicious until very recently. So we asked Cult Beauty experts Alexia Inge an...


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